Village of Burns Lake
Reporting to the Economic Development Officer (EDO), the Tourism Coordinator will be tasked with managing the day-to-day operations of the Visitors Information Centre (VIC) and implementing the newly created Burns Lake Tourism Plan. As the successful candidate, you will be working to provide outstanding customer service to people travelling in the area as well as using your exceptional marketing and computer skills to promote Burns Lake as a tourist destination.
Having an existing knowledge of the geographic layout of Burns Lake and the surrounding area as well as local tourist attractions will be a definite asset. You will be responsible for publicising the VIC’s services and implementing marketing strategies to raise the profile of the VIC and increase tourism traffic. Your organizational skills will help you keep a well-stocked inventory of souvenirs, leaflets and posters about local events and attractions in the VIC location.
You will research and visit attractions and accommodation in order to produce guides and other marketing literature that is authentic and supportive of the new community brand. You will work closely with members of the public and answer enquiries in person and by post, email, social media and phone. In the summer months, you will manage the recruitment and training of staff and operate the second VIC location at Spirit Square.
Your experience in planning and execution of social media, display advertising and email marketing campaigns and strategies will assist you in creating graphic design materials for print and online environments, including websites, handouts, posters, newsletters, signage, advertisements, digital marketing assets, etc. Your understanding of analytics will attribute to the creation of content that enhances strategies to increase performance on Google, Instagram, Facebook, Twitter and on the tourism website. An ideal candidate will be proficient in a wide range of media formats and design software technologies. You will have a high computer literacy, including effective working proficiency in customer relationship management software, Microsoft Office programs including Word, Excel, PowerPoint, and Outlook.
The ideal candidate maintains an enthusiastic, self-reliant and self-starting approach to meet job responsibilities and accountabilities. Strives to anticipate work to be done and initiates proper and acceptable direction for the completion of work with a minimum of supervision and instruction.
Your resume submission should include:
- Your qualifications in the field of marketing and tourism
- Administrative and project management experience; and
- A list of your previous achievements in the field with suitable references
There is more to Burns Lake than premium summer fishing, hiking and paddling endless lakes. Burns Lake boasts an exciting 160 acre mountain bike park, an active snowmobiling club, a world-class cross country ski facility, an active arts community and the Lakeside Multiplex.
Burns Lake offers full access to healthcare facilities, schools and post-secondary education. The Village of Burns Lake staff are a diverse and talented group willing to take on new challenges. We are looking for a creative, innovative and enthusiastic individual to join our team! Search YouTube for ‘Burns Lake’ or the ‘lakes district’ for a more comprehensive look at our community.
Burns Lake Tourism Plan Link: https://documentcloud.adobe.com/link/review?uri=urn:aaid:scds:US:07967275- 594d-40b6-b748-72df10bfb7f2
Submitted by email or mail, your application should include a detailed resume, with cover letter, that reflects your knowledge, skills and abilities relevant to the position no later than 10:00 am January 4th, 2021. For a detailed job description, please visit www.burnslake.ca/jobs
Village of Burns Lake
PO Box 570,
Burns Lake, BC V0J 1E0
Attn: Lorie Watson, EDO
(We wish to express our appreciation to all applicants for their interest and effort in applying for this position and advise that only candidates selected for interviews will be contacted)
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