Media & Insights Analyst (Consultant)


Job Description:Company Description Cardinal Path is a leading digital analytics and insights consultancy focused on delivering insight, understanding and outcomes that create competitive advantage for our clients. We engage at the strategic, business, and technical levels to generate tangible and quantifiable value for our partners. Our clients include brands such as Bridgestone, Johnson and Johnson, Pfizer, Asics and hundreds of others. Cardinal Path’s mission is: To know. To Share. To be our Partners’ competitive advantage. And our company culture reflects the importance of our people’s’ expertise, wellness and happiness in everything we do.Job Description This Media & Insights Consultant at Cardinal Path is designed for people who have some exposure to digital analysis or digital business intelligence but really want to grow existing skills and learn new skills. Areas of growth include (but are not limited to) social media and digital marketing campaign analysis, data visualization, data science, customer analysis, and testing strategies. If this is the right role for you, then read on. You are a natural problem solver and a quick learner. You enjoy working with data because it’s like a mystery to be solved. You do not give up easily and you know how to separate the signal from the noise. You also enjoy working with people because you can both listen and translate data into meaningful business actions. You are not afraid to rework a hypothesis. You find those actionable insights that make clients want to keep coming back to you. In this role, you will have the opportunity to work with industry thought leaders and world class clients. We will teach you our analytic methodologies which will be executed through both automated reporting and ongoing analysis. Duties & ResponsibilitiesDocument and critically assess the client’s business and analysis questions; develop complex metric guides to answer these client queriesGrow positive client relationships and trust through strong work and timely responsivityUnderstand the infrastructure whereby data is collected, either on a website or via media tools; use debugging tools regularlyLead data pull methodology from various web analytics and media analytics toolsDevelop visuals to explain data trends, either via dashboarding or data visualization toolsProvide deep analysis of data; extract & communicate a ‘data story’, inclusive of visuals, to answer the client’s business needsDevelop clear, effective, on-the-fly communications in response to client queriesManage multiple tasks across multiple projects in a timely mannerServe as a mentor to entry-level team membersQualificationsBachelor’s degree (quantitative field preferred)2 – 3 years of business analysis focusing on performance optimization 1-2 years of continuous work with digital analysis tools, such as Google Analytics or Adobe Analytics1-2 of digital marketing campaign analysis using tools such as 4C, Google Search Ads 360, Google Campaign Manager, or DV360 Excellent communication skills including verbal, written and data visualizationVery strong skills in Excel and PowerPoint Preferred Skills: 2 to 3 years working in a professional services organization, such as an advertising agency, media agency or management consultancy1 – 2 years experience presenting analysis and insights to stakeholders/clientsFamiliarity with media planning and buying concepts such as programmatic buying, audience research, and attributionAbility to manage time effectively across competing prioritiesExperience with data visualization tools such as Tableau, Domo, Data Studio or Power BIAdditional Information We are a fast-growing, leading marketing company with offices in the U.S. and Canada. We offer our employees competitive wages, flexible benefits, an awesome culture and the satisfaction of seeing a positive impact on our client’s bottom line. Job ID: 30625770
Cardinal Path

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