Content Marketing Lead (Vancouver, British Columbia (BC), Canada)

Requisition ID: 29533 

Worksite: Central Library


The Vancouver Public Library (VPL) is the third largest public library system in Canada, with 800 staff members offering services at 21 branches across the city. VPL values a diverse workforce which represents the vibrant community we so proudly service. Consider joining our committed team of staff and being part of an innovative, inclusive, and rewarding workplace.

Job Summary: Reporting to the Manager of Marketing and Communications, the Content Marketing Lead provides marketing and communications services for the Library, meeting established strategic objectives and service standards. Demonstrates and models conduct that adheres to the Library’s policies and procedures in accordance with the Library’s vision, mission and values. The incumbent is a member of the Marketing and Communications team who works collaboratively within the team and system-wide to ensure service priorities are met.

The position is involved in the development/creation, planning, implementation, and evaluation of VPL marketing and communications content and campaigns, event marketing and engagement initiatives, internally and externally. Also provides support to media relations activities, community and partner engagement, and the Manager of Marketing and Communications.

Some of the duties include, but are not limited:

  • Tells VPL’s stories using traditional, digital and social media marketing approaches in support of VPL’s strategic objectives, including engaging new/current patrons and supporters, driving attendance for VPL programming and sharing the value of VPL’s role in the community.
  • Plans, writes and distributes VPL e-news for subscribers and stakeholders; writes, edits (including original and partner-provided content) and generates multipurpose content including video; tracks metrics.
  • Creates content for the VPL website, social media feeds and special-purpose ‘campaign’ websites; develops, in concert with team members, campaign approach and deliverables.
  • Conducts media relations outreach; writes and distributes media relations materials, including news releases, advisories and pitches; liaises proactively with media and in response to enquiries.
  • Creates and edits content for online and offline marketing and communication materials.

Job Requirements:


  • University degree or a diploma in marketing, communications or a related discipline.


  • Minimum of three years of related experience in a communications and marketing role, preferably creating content for a large organization serving diverse audiences across multiple locations.

Knowledge, Skills & Abilities:

  • The position requires highly developed skills in storytelling, writing, marketing, communications and content creation; independent judgement, including a high degree of tact, discretion and diplomacy; creativity and initiative.
  • Requires working knowledge of Microsoft Office, Adobe Creative Suite, social media platforms, content management systems, and basic HTML coding. 
  • Must have a strong customer service orientation, excellent project management skills and attention to detail. 

Affiliation: CUPE 391
Employment Type: Temporary Full Time (1 year)
Salary: $32.25 to $37.97 per hour


Monday – Friday: 8:30 – 5:00pm

Note: Work schedules may change with reasonable notice.

Closing date: Monday, May 3rd, 2021, at 11:59pm

We thank all applicants for their interest. The applicant must be prepared to work at any location in the system.  A Police Record Check is a condition of employment.  Please refer to our policy for further information.  Personal information collected is used in accordance with the BC Freedom of Information and Protection of Privacy Act.  Vancouver Public Library is committed to Employment Equity and encourages applications from women, persons with disabilities, visible minorities, Indigenous Peoples, people of all sexual orientations and genders, and others who may contribute to further diversifying the Library.

VPL Safety Protocols for Interviews:

In order to ensure the safety and well-being of staff during the pandemic we are offering the option of in-person or virtual interviews. Virtual interviews will be conducted over Zoom. Zoom interviews may be conducted from home or from the Central Library where a computer with video camera will be available.

For staff who prefer in-person interviews, we have the following safe Interviewing during the Pandemic protocols:

  • Only come to your interview if you are feeling well – if you are feeling unwell contact HR to reschedule
  • Expect to be asked the following questions when you are contacted for an interview and on the day of your interview:
    • Have you travelled outside of Canada or had close contact with anyone that has travelled outside Canada in the past 14 days?
    • Do you have a fever, sore throat, or difficulty breathing?
    • Have you had close contact with anyone with a respiratory illness or a confirmed or probable case of COVID 19?
  • Interviews will be scheduled in a staggered manner to minimize contact between candidates
  • Candidates should arrive only 5 minutes before their scheduled interview time to minimize time spent in waiting areas
  • Candidates and each interviewer will maintain at least two meters (six feet) of physical distance between each other
  • Only Interview rooms that can accommodate this physical distancing will be used
  • Candidates and Interviewers must wear a face mask as a protective measure during the interview
  • Antibacterial gel will be provided to candidates as soon as they enter the HR area
  • We will no longer be shaking hands at the introduction and conclusion of the interview
  • Where to sit will be clearly indicated and where possible chairs with hard surfaces and without arm rests will be used
  • Sanitized pens/pencils will be provided and returned to HR to sanitize – you are welcome to bring your own pen or pencil
  • Instead of the usual pad of paper being provided to the candidate, a single sheet of paper will be provided
  • Candidates are asked to bring only what they need to the interview including water (as a glass of water will no longer be offered)
  • High-touch areas (e.g. the hard surfaces of the chair and table) will be wiped down after each interview with disinfecting wipes

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